Don't Run A Race Without It
hat better product to spotlight this week than the one that fuels the Essential Wholesale Certified OrgaNUTS team. Muscle Jelly is my friend, my very, very good friend. I have been swimming, walking and exercising pretty faithfully for the past 2 ½ years, and in that time I have gained a deep appreciation for and dependence on the Muscle Jelly.
Believe it or not, the Muscle Jelly was actually created by accident back in 2003. I was making a 5 gallon batch of a custom formula for a customer. I reached up to grab the Camphor and mistakenly picked up the Capsicum. I did not notice the mistake until I saw the dark orange Capsicum sitting in a pool on top of the product.
In those days a five gallon mistake would have been too costly and I had to come up with a new product out of this mistake. I added essential oils, meadowfoam and menthol to create what today is our muscle jelly. For many years we sold the product with green colorant because at the time of the mistake the green was already in the product. Now we sell it in its natural orange color which comes from the Capsicum.
I have countless friends and family members that keep a ½ gallon of this product in their homes at all times. Many times once someone tries a sample of this product they add it to their personal stash even if it does not fit into their product line. Last year my team, the Crossroadsters, applied Muscle Jelly from head to toe. And when I left them to form my own team I promised to keep their vans filled with Muscle Jelly for the 2008 race. They were OK with letting me leave, as long as they had their Muscle Jelly.